#011821 Primary text and headings.
Architectural blueprint on white marble with precise, high-contrast markers.
A light operational system built from near-white surfaces, faint structural borders, tight sans typography, and orange/plum action hierarchy. Useful for finance, infrastructure, and data-heavy dashboards that need to feel precise without becoming visually dense.
fintech / light / technical
#011821 Primary text and headings.
#ffffff Page and card surface.
#f6f6f8 Secondary section background.
#e3e4e8 Borders and dividers.
#111a4a Brand accent and secondary action.
#ec652b Primary action and high-attention markers.
#167e6c Secondary confirmation and callout state.
# Design Reference - Column
> Architectural blueprint on white marble with precise, high-contrast markers.
Theme: light
Industry: fintech
Captured: 2026-04-11T18:51:18.967Z
## Source
- Source: Public source
- Source URL: https://column.com
- Original site: https://column.com
- License note: Publicly visible design reference metadata. Use as inspiration and token guidance, not as copied brand assets.
## Technical Summary
A light operational system built from near-white surfaces, faint structural borders, tight sans typography, and orange/plum action hierarchy. Useful for finance, infrastructure, and data-heavy dashboards that need to feel precise without becoming visually dense.
## Tags
- fintech
- light
- technical
- structured
- precise
## Colors
| Name | Value | Token | Group | Role |
| --- | --- | --- | --- | --- |
| Ink Blue | `#011821` | `--color-ink-blue` | neutral | Primary text and headings. |
| Ghost White | `#ffffff` | `--color-ghost-white` | surface | Page and card surface. |
| Fog Gray | `#f6f6f8` | `--color-fog-gray` | surface | Secondary section background. |
| Steel Gray | `#e3e4e8` | `--color-steel-gray` | neutral | Borders and dividers. |
| Deep Plum | `#111a4a` | `--color-deep-plum` | brand | Brand accent and secondary action. |
| Action Orange | `#ec652b` | `--color-action-orange` | accent | Primary action and high-attention markers. |
| Callout Cyan | `#167e6c` | `--color-callout-cyan` | semantic | Secondary confirmation and callout state. |
## Typography
### Suisse-style Sans - `--font-suisse-style`
Compressed-feeling UI and headline typography with controlled tracking.
- Family: `Inter, ui-sans-serif, system-ui, sans-serif`
- Weights: 300, 400, 500, 600
- Sizes: 11px, 12px, 14px, 18px, 24px, 40px, 48px
- Line heights: 1, 1.1, 1.33, 1.5
### System Mono - `--font-system-mono`
Numerical values, code, balances, and transaction-like labels.
- Family: `ui-monospace, SFMono-Regular, Menlo, Consolas, monospace`
- Weights: 400
- Sizes: 10px, 12px, 14px
- Line heights: 1.5
## Spacing
- Base unit: 4px
- Density: comfortable
| Name | Value | Token |
| --- | --- | --- |
| 4 | `4px` | `--spacing-4` |
| 8 | `8px` | `--spacing-8` |
| 12 | `12px` | `--spacing-12` |
| 16 | `16px` | `--spacing-16` |
| 24 | `24px` | `--spacing-24` |
| 32 | `32px` | `--spacing-32` |
| 48 | `48px` | `--spacing-48` |
| 64 | `64px` | `--spacing-64` |
## Radius
- Default: 8px
- Controls: 8px
- Panels: 8px
## Components
### Primary action
Role: Action
- Orange fill
- 8px radius
- tight horizontal padding
- high contrast against white surfaces
### Product card
Role: Content
- White surface
- subtle border
- low shadow
- mono labels for metrics
### Technical hero
Role: Layout
- Contained 1200px width
- left-aligned text
- product screenshot or abstract diagram on the right
## Do
- Use off-white section breaks.
- Keep borders subtle and visible.
- Reserve orange for the primary action.
## Dont
- Do not use saturated colors as decoration.
- Do not add heavy shadows.
- Do not use pure black for long body copy.
/* Column public design reference tokens. */
/* Source: https://column.com */
@theme {
--color-ink-blue: #011821;
--color-ghost-white: #ffffff;
--color-fog-gray: #f6f6f8;
--color-steel-gray: #e3e4e8;
--color-deep-plum: #111a4a;
--color-action-orange: #ec652b;
--color-callout-cyan: #167e6c;
--font-suisse-style: Inter, ui-sans-serif, system-ui, sans-serif;
--font-system-mono: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;
--spacing-4: 4px;
--spacing-8: 8px;
--spacing-12: 12px;
--spacing-16: 16px;
--spacing-24: 24px;
--spacing-32: 32px;
--spacing-48: 48px;
--spacing-64: 64px;
--radius-default: 8px;
--radius-controls: 8px;
--radius-panels: 8px;
--shadow-subtle: rgba(17, 26, 74, 0.1) 0px 1px 3px, rgba(255,255,255,0.5) 0px 1px 0px inset;
}
/* Column public design reference tokens. */
/* Source: https://column.com */
:root {
--color-ink-blue: #011821;
--color-ghost-white: #ffffff;
--color-fog-gray: #f6f6f8;
--color-steel-gray: #e3e4e8;
--color-deep-plum: #111a4a;
--color-action-orange: #ec652b;
--color-callout-cyan: #167e6c;
--font-suisse-style: Inter, ui-sans-serif, system-ui, sans-serif;
--font-system-mono: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;
--spacing-4: 4px;
--spacing-8: 8px;
--spacing-12: 12px;
--spacing-16: 16px;
--spacing-24: 24px;
--spacing-32: 32px;
--spacing-48: 48px;
--spacing-64: 64px;
--radius-default: 8px;
--radius-controls: 8px;
--radius-panels: 8px;
--shadow-subtle: rgba(17, 26, 74, 0.1) 0px 1px 3px, rgba(255,255,255,0.5) 0px 1px 0px inset;
}
{
"name": "Column",
"id": "column",
"sourceUrl": "https://column.com",
"capturedAt": "2026-04-11T18:51:18.967Z",
"color": {
"colorInkBlue": {
"$type": "color",
"$value": "#011821",
"$description": "Primary text and headings.",
"group": "neutral"
},
"colorGhostWhite": {
"$type": "color",
"$value": "#ffffff",
"$description": "Page and card surface.",
"group": "surface"
},
"colorFogGray": {
"$type": "color",
"$value": "#f6f6f8",
"$description": "Secondary section background.",
"group": "surface"
},
"colorSteelGray": {
"$type": "color",
"$value": "#e3e4e8",
"$description": "Borders and dividers.",
"group": "neutral"
},
"colorDeepPlum": {
"$type": "color",
"$value": "#111a4a",
"$description": "Brand accent and secondary action.",
"group": "brand"
},
"colorActionOrange": {
"$type": "color",
"$value": "#ec652b",
"$description": "Primary action and high-attention markers.",
"group": "accent"
},
"colorCalloutCyan": {
"$type": "color",
"$value": "#167e6c",
"$description": "Secondary confirmation and callout state.",
"group": "semantic"
}
},
"typography": {
"fontSuisseStyle": {
"$type": "fontFamily",
"$value": "Inter, ui-sans-serif, system-ui, sans-serif",
"$description": "Compressed-feeling UI and headline typography with controlled tracking."
},
"fontSystemMono": {
"$type": "fontFamily",
"$value": "ui-monospace, SFMono-Regular, Menlo, Consolas, monospace",
"$description": "Numerical values, code, balances, and transaction-like labels."
}
},
"spacing": {
"spacing4": {
"$type": "dimension",
"$value": "4px"
},
"spacing8": {
"$type": "dimension",
"$value": "8px"
},
"spacing12": {
"$type": "dimension",
"$value": "12px"
},
"spacing16": {
"$type": "dimension",
"$value": "16px"
},
"spacing24": {
"$type": "dimension",
"$value": "24px"
},
"spacing32": {
"$type": "dimension",
"$value": "32px"
},
"spacing48": {
"$type": "dimension",
"$value": "48px"
},
"spacing64": {
"$type": "dimension",
"$value": "64px"
}
},
"radius": {
"default": {
"$type": "dimension",
"$value": "8px"
},
"controls": {
"$type": "dimension",
"$value": "8px"
},
"panels": {
"$type": "dimension",
"$value": "8px"
}
},
"shadow": {
"shadowSubtle": {
"$type": "shadow",
"$value": "rgba(17, 26, 74, 0.1) 0px 1px 3px, rgba(255,255,255,0.5) 0px 1px 0px inset"
}
}
}{
"id": "column",
"name": "Column",
"theme": "light",
"industry": "fintech",
"summary": "Architectural blueprint on white marble with precise, high-contrast markers.",
"technicalSummary": "A light operational system built from near-white surfaces, faint structural borders, tight sans typography, and orange/plum action hierarchy. Useful for finance, infrastructure, and data-heavy dashboards that need to feel precise without becoming visually dense.",
"source": {
"name": "Public source",
"url": "https://column.com",
"kind": "public-design-reference"
},
"sourceName": "Public source",
"sourceUrl": "https://column.com",
"originalSiteUrl": "https://column.com",
"capturedAt": "2026-04-11T18:51:18.967Z",
"licenseNote": "Publicly visible design reference metadata. Use as inspiration and token guidance, not as copied brand assets.",
"tags": [
"fintech",
"light",
"technical",
"structured",
"precise"
],
"tokenCount": 21,
"colors": [
{
"name": "Ink Blue",
"value": "#011821",
"token": "--color-ink-blue",
"group": "neutral",
"role": "Primary text and headings."
},
{
"name": "Ghost White",
"value": "#ffffff",
"token": "--color-ghost-white",
"group": "surface",
"role": "Page and card surface."
},
{
"name": "Fog Gray",
"value": "#f6f6f8",
"token": "--color-fog-gray",
"group": "surface",
"role": "Secondary section background."
},
{
"name": "Steel Gray",
"value": "#e3e4e8",
"token": "--color-steel-gray",
"group": "neutral",
"role": "Borders and dividers."
},
{
"name": "Deep Plum",
"value": "#111a4a",
"token": "--color-deep-plum",
"group": "brand",
"role": "Brand accent and secondary action."
},
{
"name": "Action Orange",
"value": "#ec652b",
"token": "--color-action-orange",
"group": "accent",
"role": "Primary action and high-attention markers."
},
{
"name": "Callout Cyan",
"value": "#167e6c",
"token": "--color-callout-cyan",
"group": "semantic",
"role": "Secondary confirmation and callout state."
}
],
"typography": [
{
"name": "Suisse-style Sans",
"token": "--font-suisse-style",
"family": "Inter, ui-sans-serif, system-ui, sans-serif",
"role": "Compressed-feeling UI and headline typography with controlled tracking.",
"weights": [
"300",
"400",
"500",
"600"
],
"sizes": [
"11px",
"12px",
"14px",
"18px",
"24px",
"40px",
"48px"
],
"lineHeights": [
"1",
"1.1",
"1.33",
"1.5"
]
},
{
"name": "System Mono",
"token": "--font-system-mono",
"family": "ui-monospace, SFMono-Regular, Menlo, Consolas, monospace",
"role": "Numerical values, code, balances, and transaction-like labels.",
"weights": [
"400"
],
"sizes": [
"10px",
"12px",
"14px"
],
"lineHeights": [
"1.5"
]
}
],
"spacing": {
"baseUnit": "4px",
"density": "comfortable",
"scale": [
{
"name": "4",
"value": "4px",
"token": "--spacing-4"
},
{
"name": "8",
"value": "8px",
"token": "--spacing-8"
},
{
"name": "12",
"value": "12px",
"token": "--spacing-12"
},
{
"name": "16",
"value": "16px",
"token": "--spacing-16"
},
{
"name": "24",
"value": "24px",
"token": "--spacing-24"
},
{
"name": "32",
"value": "32px",
"token": "--spacing-32"
},
{
"name": "48",
"value": "48px",
"token": "--spacing-48"
},
{
"name": "64",
"value": "64px",
"token": "--spacing-64"
}
]
},
"radius": {
"default": "8px",
"controls": "8px",
"panels": "8px"
},
"shadows": [
{
"name": "subtle",
"value": "rgba(17, 26, 74, 0.1) 0px 1px 3px, rgba(255,255,255,0.5) 0px 1px 0px inset",
"token": "--shadow-subtle"
}
],
"components": [
{
"name": "Primary action",
"role": "Action",
"technicalNotes": [
"Orange fill",
"8px radius",
"tight horizontal padding",
"high contrast against white surfaces"
]
},
{
"name": "Product card",
"role": "Content",
"technicalNotes": [
"White surface",
"subtle border",
"low shadow",
"mono labels for metrics"
]
},
{
"name": "Technical hero",
"role": "Layout",
"technicalNotes": [
"Contained 1200px width",
"left-aligned text",
"product screenshot or abstract diagram on the right"
]
}
],
"guidelines": {
"do": [
"Use off-white section breaks.",
"Keep borders subtle and visible.",
"Reserve orange for the primary action."
],
"dont": [
"Do not use saturated colors as decoration.",
"Do not add heavy shadows.",
"Do not use pure black for long body copy."
]
},
"exports": {
"htmlUrl": "https://memoire.cv/references/column",
"jsonUrl": "https://memoire.cv/references/column.json",
"designMdUrl": "https://memoire.cv/references/column/design.md",
"tokensJsonUrl": "https://memoire.cv/references/column/tokens.json",
"tailwindV4Url": "https://memoire.cv/references/column/tailwind-v4.css"
}
}