PUBLIC REFERENCE
Grand Matter
Editorial Art House
Colors
Pitch Black
#000000 Primary text, strong borders, navigation accents, foundational UI elements
Deep Charcoal
#0f2226 Secondary text, subtle borders, input text and outlines
Canvas White
#ffffff Primary page background, prominent card surfaces, essential text against dark backgrounds
Light Mist
#f8f7f7 Subtle background for UI sections, secondary card surfaces, input backgrounds
Warm Parchment
#ede8e0 Section backgrounds, image backgrounds, tertiary surface levels, subtle borders
Ash Gray
#020202 Darkest background for subtle elevation, alternative text color
Radiant Orange
#f25f29 Navigation active states, decorative accents — a vibrant punctuation against the neutral palette
Electric Blue
#1573dd Outlined action borders, interactive links, image borders — providing a clear interactive signal
Do
- Prioritize big-caslon-fb or adobe-caslon-pro for headings and display text to establish an editorial and authoritative tone.
- Use Pitch Black (#000000) for primary text and Deep Charcoal (#0f2226) for secondary text and borders to maintain high contrast and sophistication.
- Employ Light Mist (#f8f7f7) for section backgrounds and Warm Parchment (#ede8e0) for subtler background variations to create depth across surfaces.
- Utilize Radiant Orange (#f25f29) for key navigation accents and Electric Blue (#1573dd) for interactive link borders, ensuring color is used as functional punctuation.
- Apply 5px border-radius to all interactive input and button components, creating a subtle softness without compromising structure.
- Maintain comfortable spacing with 80px section gaps and 20px element gaps, ensuring visual breathing room across the layout.
- Use Inter at 18px with 1.67 line height for all body text to ensure readability and a clean informational delivery.
Don't
- Avoid applying heavy drop shadows; the system favors flat surfaces and content-driven elevation.
- Do not introduce additional vivid colors beyond Radiant Orange and Electric Blue for UI elements; maintain a restricted accent palette.
- Do not use highly decorative borders or complex background patterns; simple 1px solid borders are preferred.
- Refrain from using large images as primary page backgrounds; instead, use neutral background colors to frame content.
- Do not deviate from the specified negative letter-spacing for display typography; it is crucial to the distinctive feel.
- Avoid overly dense content blocks; prioritize generous white space and clear visual separation between elements.
- Do not use generic system fonts for headlines; always opt for big-caslon-fb, adobe-caslon-pro, or basis-grotesque-black to preserve brand identity.